Embodied

Jacob’s Well Church

Jacob's Well came to us with a scalability problem. They had piloted an 8-week health and wellness class called Embodied, rooted in the idea that caring for your body is an act of worship. Now they needed to bring this class to the entire congregation of 4,000+ people. The primary hurdle was sustainability; they lacked the manpower to have qualified staff facilitators personally lead thousands of people while ensuring the information remained professional, credible, and consistent. Without a centralized video asset, scaling the class would have required significant additional staff hours and created inconsistencies in delivery.

Project Scope

We worked with Jacob's Well to develop a complete video-based curriculum that could anchor every class session and scale across as many sections as needed.

16 videos. 3 shoot days. 11 hours of delivered video curriculum. We managed the following aspects of the project:

• Embodied brand look and feel

• Creative consultation on script and format

• Set design and construction

• Full-service production (cinematography, lighting, sound.)

• Post-production (edit, motion graphics, audio-post, custom music, color grade.)

Results

This solution has enabled Jacob’s Well to scale to five sections of the class at a time, with up to 500 members taking the class concurrently - all with the same expert level teaching. People’s lives are being changed - I spoke with someone recently who lost 25 pounds in the first 6 weeks of the course in a healthy, sustainable manner.